Tech giant Apple held its annual September event on September 12 (Tuesday) in Cupertino, California. The brand introduced its newest products to the public in its ‘Wonderlust’ event. The firm has shown the iPhone 15 & Smartwatch 9 Series and the Apple Watch Ultra 2 to the public. Other significant launches, like the AirPods, are anticipated as well.
Since the introduction of the first iPhone in 2007, the event has become an annual tradition in the tech industry. Each year, in September, an Apple Event takes place in which the brand unveils its new products to the public.
“Wonderlust” was the name of the keynote address. It took place in the Steve Jobs Theatre on Apple’s campus. The company’s goal is to have a net carbon footprint of zero by the year 2030. The firm has already achieved carbon neutrality for its global corporate operations. The key goal of the company is to cut the company’s overall carbon emissions by 75% compared to levels in 2015.
Apple announced the launch of the iPhone 15, 15 Plus, the iPhone 15 Pro, and the iPhone 15 Pro Max on Tuesday. Preorders for all four iPhone models will begin on September 15, and they will be available for purchase on September 22. The base model of the iPhone 15 series is priced at $799, while the iPhone 15 Pro Max will cost you $1,199.
In addition, the brand also launched the Series 9 watch, which will be available for purchase on September 22. The Watch is priced at $399.
Let’s now take a look at the highlights of the event:
Launch of iPhone 15 Series (iPhone 15 and iPhone 15 Plus)
Apple launched its next generation iPhone series 15 in the event. The new iPhone 15 smartphones will be loaded with brand-new features. This new iPhone series will have a unique feature called ‘Dynamic Island.’ Dynamic Island is a revised notch at the top of the screen that takes up less visual area than its predecessors. In addition, the iPhone 15 series will also have some of the features that were introduced with iPhone 14 models. These features include the capability to monitor ongoing activities, such as the directions you are following or the music you are listening to, the A16 Bionic chip, and so on.
The iPhone 15 series will also have an A16 Bionic chip, which was previously only available in the iPhone 14 Pro variants.
The display on the iPhone 15 will be 6.1 inches, while the display on the iPhone 15 Plus will measure 6.7 inches.
The second-generation Ultra-Wideband processor will be there in iPhone 15, allowing iPhone 15 users to easily share their locations and locate one another in crowded areas.
The base model of the iPhone 15 will cost $799, while the iPhone 15 Plus will cost $899. Pre-orders for the iPhone 15 and iPhone 15 Plus will begin on September 15, and customers will be able to purchase the devices in-store and online on September 22.
USB-C compatible Chargers for iPhone 15
Chargers for the new iPhone 15 will be USB-C compatible. Apple has confirmed that the Lightning charging technology that the corporation now uses will be replaced with a USB-C port. The modification is a direct result of new laws that have been enacted by the European Union in order to standardize the charging ports that are included in electronic products that are marketed on the continent.
Camera on the iPhone 15 Base Model
The main camera sensor on the base models will be upgraded to 48 megapixels, which will allow for higher optical zoom. Previously, the main camera sensor on these models had 12 megapixels.
The resolution of the new camera is identical to that of the iPhone 14 Pro camera.
Colours of the iPhone 15 Base Model
The new iPhone 15 will be available in black, blue, white, pink, and yellow.
iPhone 15 Pro Pricing and Specifications
Apple’s iPhone 15 Pro versions will come in two distinct sizes and four unique finishes to choose from. The company has used Titanium for the sides of the iPhone 15 Pro, which is a new addition as earlier brands used to utilize stainless steel in every iPhone since the iPhone X. iPhone 15 Pro will have the speedier A17 chip. Apple claims that the use of the A17 chip will make mobile gaming more enjoyable for users.
The starting price of the iPhone 15 Pro is $999, while the starting price of the iPhone Pro Max is $1,199.
Camera on the iPhone 15 Pro
Apple’s iPhone 15 Pro and iPhone Pro Max will have a higher-resolution camera with 48 megapixels.
The main camera sensor on the iPhone 15 Pro models will have a resolution of 48 megapixels, maintaining consistency with prior models’ camera configurations.
The camera on the iPhone 15 Pro Max will have various new and improved features, including an optical zoom that is 5 times stronger.
iPhone Pro will be available in 4 distinct colours, including black, dark blue, dark grey, and light grey.
Launch of Apple Watch Series 9
On Tuesday, Apple also launched its Series 9 Smartwatch. The brand has introduced a number of new capabilities and specifications for its Watch.
Apple Watch Series 9 is powered by the Apple S9 chip SiP, which enables the Watch to support several new features, including fast charging, on-device Siri, and a new gesture-based feature known as ‘double tap.’ The new feature is powered by the S9 processor’s 4-core Neural Engine, which detects wrist movement to facilitate double tapping. According to the manufacturer, this chip will be faster than the one that was released in 2020.
The new gesture-based feature, “Double Tap,” in the Apple 9 watch will allow users to control a variety of tasks within an application, like answering a call or selecting a menu option, all by pressing their index finger and thumb together twice.
There is not much change in the appearance of the Series 9 watch. The appearance of the Series 9 will be comparable to that of its predecessors.
Additionally, the Apple Watch Series 9 features a new display that is capable of reaching a peak brightness of 2000 nits, which is twice as bright as the display on the Apple Watch Series 8 and has a minimum brightness of just one nit.
Apple Watch Series 9 will have an all-day 18-hour battery life, all thanks to the power efficiency of the S9 SiP.
The Apple Watch Series 9 comes equipped with watchOS 10, which brings with it a number of new features, including the new Smart Stack, new Compass Waypoints and Maps capabilities, and the ability to track the amount of time spent outdoors in daylight by using the ambient light sensor. This can help lower the risk of developing myopia.
Also, it has the second-generation ultra-wideband chip, which will enable users to better communicate with nearby Apple devices for improved range and functionality.
The elimination of leather in Apple Watch casings and watch bands is yet another key improvement introduced with the Series 9 Apple Watch as well as throughout the whole product portfolio. Instead of leather casings and watch bands, the firm plans to use a brand-new material, “FineWoven,” a densely woven fabric, as part of its drive to become a carbon-neutral business.
Series 9 watch will feature modern colour schemes such as pink, starlight, and silver.
The Watch will be available for purchase starting on September 22 at a price of $399.
Apple Watch Ultra 2
Apple also plans to release Apple Watch Ultra 2. The Apple Watch Ultra 2 will, like the Apple Watch Series 9, have an S9 SiP processor and include the “double tap” capability. In addition, it will also have On-device Siri, which will allow for quicker and more accurate responses.
The Apple Watch Ultra 2 will cost $799 when it is released.
The Apple Watch Ultra Series 2 is an outdoor smartwatch known as the Bugaboo.
So, this is all about the Apple 2023 new product launches. Hopefully, you liked the article!
Stay tuned for more such articles!
Thanks for reading!