HomeNewsWhy Twitter Removed the Blue Tick? Bonfire of the Blue Ticks

Why Twitter Removed the Blue Tick? Bonfire of the Blue Ticks

Renowned social media handle Twitter has removed legacy blue verified badges on Twitter profiles. Twitter Removed the Blue Tick on the Twitter handle was obtained by renowned celebrities, actors, sports personnel, media personnel, politicians, and others from across the world. 

According to the latest report, people will have to pay for the blue tick now. Most of the users who obtained verified under the old system will lose the coveted blue tick if they fail to pay before April 20. Twitter’s original goal was to eliminate historically verified badges on April 1, but in the end, only a few individuals had the check mark removed from their profiles. 

Many users still have the Blue Tick even though they haven’t paid for a Twitter Blue account.  Now users must opt for a paid subscription for the blue tick. The company has come up with a redesigned version of its Twitter Blue membership. After the consumers have obtained the subscription, the blue tick mark will be provided to them automatically after the cell phone number has been validated.

Earlier, Twitter bestowed blue badges to renowned people, including cricketers, actors, celebrities, politicians, and so on. Twitter provided blue ticks on user profiles to indicate to other users that the profile belonged to a public figure or some renowned personality. Users were required to fill out an application form in order to be considered for the badges. The previous verification mechanism was quite random. And that’s when Elon Musk expressed his desire to eliminate the exclusive nature of the platform.

And now, he has developed a new strategy in which users need to pay for a membership to obtain the blue badge and enjoy some premium services.

People who lost their blue ticks include quite popular personalities, including Pope Francis, Oprah Winfrey, Beyonce, Selena Gomez, Kim Kardashian, Kylie Jenner, Lady Gaga, Amitabh Bachchan, Deepika Padukone, famous cricketer Virat Kohli, former US president Donald Trump, Indian actor Shah Rukh Khan, politicians Yogi Adityanath and Mamata Banerjee.  

Despite this, certain Twitter profiles are still verified even if the account in question does not have a Twitter Blue subscription. The author Stephen King and the NBA player LeBron James are examples of this. One of the users commented that “Elon Musk has decided to personally intervene to provide blue checks to Stephen King and LeBron James, falsely saying they paid for Twitter Blue because they each made high-profile tweets saying they definitely wouldn’t pay for it.” 

Twitter has now introduced a grey tick to the profiles of politicians. It says, “This account is verified because it is a government or multilateral organization account.” The profile of Prime Minister Narendra Modi, as well as those of President Joe Biden of the United States and Prime Minister Rishi Sunak of the United Kingdom, have been updated with the new badge.

How To Get A Blue Badge?

In order to get a blue badge or verified status back, users will need to purchase a Twitter Blue subscription. Pricing for Blue subscriptions is dynamic and changes depending on the market conditions. 

In India, the membership can be purchased for Rs 900 (about $10) each month for iPhones and Android handsets. The price per month drops to Rs 650 when you sign up through the Twitter website. Users also have the option to subscribe on a yearly basis, which results in significant savings.

Well, it totally depends on users as to whether or not they should purchase a subscription to Twitter Blue. But there is no doubt that verified badges have several advantages. Tweets that are sent from a verified profile are more likely to be seen. In fact, people with blue ticks tend to have significantly more followers than regular users. 


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