HomeMobile PhonesJio's new 4G feature phone, Prima, goes for sale

Jio’s new 4G feature phone, Prima, goes for sale

JioPhone Prima, the latest addition to Reliance Jio’s lineup, is a 4G VoLTE feature phone priced at Rs. 2599. Rooted in the vision of achieving a “2G Mukt Bharat” (2G-free India), this device underscores Reliance Jio’s commitment to providing affordable 4G connectivity to the masses.

In alignment with the broader socio-digital mission, JioPhone Prima encapsulates the essence of economic accessibility without compromising essential functionalities. Its budget-friendly pricing makes it an attractive option for users seeking a reliable mobile experience with high-speed 4G connectivity benefits. By introducing this feature phone, Reliance Jio aims to bridge the digital divide and empower a more significant population segment with the advantages of modern communication technology.

JioPhone Prima’s launch represents a strategic move to address the needs of users who may be constrained by budget considerations but still desire a capable device. As an embodiment of the “2G Mukt Bharat” vision, it is a testament to Reliance Jio’s mission to propel India towards a future where digital connectivity is a luxury and a fundamental right for all.

Here are its key features-

1. 2.4-inch QVGA Display (320 x 240 pixels)

The JioPhone Prima boasts a 2.4-inch QVGA display, providing a resolution of 320 x 240 pixels. While compact, this display ensures clear visuals and a vibrant viewing experience. Although smaller than smartphone displays, the size is well-suited for the device’s intended purpose, striking a balance between functionality and portability.

2. Kai-OS Platform

Operating on the Kai-OS platform, the JioPhone Prima offers a user-friendly interface with access to popular applications such as YouTube, Facebook, WhatsApp, and Google Voice Assistant. Kai-OS bridges the gap between traditional feature phones and smartphones, empowering users with a versatile and intuitive mobile experience.

3. Rear and Front Cameras (0.3MP VGA)

Equipped with both rear and front-facing cameras, each boasting 0.3MP VGA resolution, the JioPhone Prima caters to the essential needs of users for basic photography and video calling. While the resolution may be modest, it aligns with the device’s focus on core functionalities, ensuring users can capture moments and engage in video communication.

4. 512 MB RAM, 4GB Internal Storage (Expandable up to 128GB)

Featuring 512 MB of RAM and 4GB of internal storage, the JioPhone Prima provides a competent foundation for smooth multitasking and app performance. The expandable storage option, supporting microSD cards up to 128GB, allows users to augment their storage capacity, accommodating additional apps, media, and files.

5. JioPay UPI for Digital Payments

JioPhone Prima integrates JioPay UPI, offering users a convenient and secure means of digital transactions. This inclusion aligns with the broader digitalization trend, empowering users to make payments, transfers, and transactions directly from their mobile phones. Integrating JioPay enhances the device’s functionality, transforming it into a versatile tool for everyday financial activities.

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6. 1800mAh Battery

Fueling the JioPhone Prima is a robust 1800mAh battery catering to the device’s power requirements. This ensures a reliable and enduring battery life, which is crucial for users who depend on their phones for communication, entertainment, and essential tasks. The optimized power management contributes to an extended battery life.

7. Connectivity Options: 4G VoLTE, Bluetooth 5.0, USB 2.0

The JioPhone Prima prioritizes connectivity with 4G VoLTE support, facilitating high-speed internet access for a seamless online experience. Bluetooth 5.0 enhances wireless connectivity, enabling file transfers and peripheral connections. Additionally, the USB 2.0 port facilitates data transfer and charging. These connectivity options collectively contribute to the device’s versatility and usability in various scenarios.

8. Pre-loaded Entertainment Apps: JioTV, JioCinema, JioSaavn, and More

JioPhone Prima comes pre-loaded with a suite of entertainment apps, including JioTV for live TV streaming, JioCinema for on-demand video content, and JioSaavn for music streaming. These apps enrich the user experience, offering diverse entertainment options directly accessible from the device. This feature aligns with contemporary consumer preferences, providing a holistic multimedia experience on a feature phone platform.

The JioPhone Prima’s features collectively create a well-rounded and accessible mobile experience, catering to the essential needs of users while embracing the digital era’s conveniences.

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1. Affordable Pricing at Rs. 2599

The JioPhone Prima’s standout advantage is its compelling affordability at Rs. 2599, making it an accessible option for budget-conscious consumers. This competitive pricing ensures that a broader demographic can benefit from the device’s features, bringing 4G connectivity within reach for a more significant population segment.

2. Access to Popular Social Media and Messaging Apps

JioPhone Prima extends connectivity by providing access to social media and messaging applications. Users can stay connected with friends and family through platforms like Facebook and WhatsApp, enhancing the device’s social utility and ensuring seamless communication in the digital age.

3. Wide Array of Entertainment Apps Pre-installed

With a pre-loaded suite of entertainment apps, including JioTV, JioCinema, and JioSaavn, the JioPhone Prima transforms into a multimedia hub. Users can enjoy live TV streaming, on-demand video content, and music, enriching their entertainment experience directly from the device.

4. Kai-OS Platform Offers Functionality Similar to Smartphones

The Kai-OS platform empowers the JioPhone Prima with a user-friendly interface and functionality akin to smartphones. This ensures that users, even those transitioning from traditional feature phones, can easily navigate the device. The platform bridges the gap between feature phones and smartphones, offering a familiar experience to a broad user base.

5. JioPay UPI for Convenient Digital Transactions

The integration of JioPay UPI elevates the JioPhone Prima beyond traditional mobile devices. Users can directly engage in seamless and secure digital transactions from their feature phone. This feature enhances convenience and aligns with the broader push towards a cashless economy, providing users with a versatile financial tool.

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6. Compact Design with Exciting Colors and Ergonomic Features

The JioPhone Prima’s compact design, vibrant colors, and ergonomic features stand out. The device not only appeals aesthetically but also ensures a comfortable grip. This design consideration enhances the overall user experience, making the JioPhone Prima a stylish and practical choice for those seeking functionality and visual appeal in a feature phone.

7. 4G Connectivity for Faster Internet Access

Equipped with 4G VoLTE support, the JioPhone Prima ensures faster internet access, enabling quicker downloads, smoother streaming, and improved overall online experiences. This feature is pivotal in providing users with a reliable and high-speed internet connection, bringing the benefits of 4G technology to a device at an affordable price point.

The JioPhone Prima’s advantages converge to create a device that is not only economically accessible but also functionally robust. From affordable pricing and 4G connectivity to a rich suite of pre-installed apps and ergonomic design, the JioPhone Prima is a compelling choice for users seeking an affordable yet feature-rich mobile experience.


1. Limited Camera Capabilities (0.3MP VGA)

The JioPhone Prima’s primary disadvantage lies in its limited camera capabilities, featuring a modest 0.3MP VGA resolution for both the rear and front cameras. This limitation affects the device’s photography and video-calling capabilities, rendering it less suitable for users who prioritize advanced imaging features and higher-quality visuals.

2. Modest Internal Storage (4GB)

With only 4GB of internal storage, the JioPhone Prima offers a relatively limited space for apps, media, and files. This constraint may pose challenges for users who require more storage for their digital content, especially considering the expanding size of multimedia files and apps in today’s digital landscape.

3. Basic Features Compared to Smartphones

While the JioPhone Prima provides a range of essential features, it falls short compared to smartphones. The device needs advanced functionalities and specifications in contemporary smartphones, limiting its capability for users who demand a more comprehensive and feature-rich mobile experience.

4. Small Display Size May Not Appeal to Users Seeking Larger Screens

While suitable for its intended purpose, the JioPhone Prima’s 2.4-inch QVGA display may not satisfy users accustomed to larger screens prevalent in smartphones. This limitation impacts content consumption, readability, and overall user experience, particularly those who prefer more extensive displays for video streaming, gaming, and browsing activities.

5. Relatively Low RAM (512 MB)

The JioPhone Prima’s 512MB RAM may present performance limitations, especially during multitasking and running memory-intensive applications. Users might experience slower response times and potential lag when navigating between apps or engaging in tasks that demand higher processing power. This limitation hinders the device’s ability to keep up with the performance standards set by more advanced mobile devices.

While the JioPhone Prima offers affordability and essential features, its limitations in camera capabilities, internal storage, display size, and RAM might deter users from seeking more advanced functionalities commonly associated with modern smartphones. Understanding these drawbacks is crucial for potential purchasers to make informed decisions based on their needs and usage requirements.

Release Date and Availability

Unveiled with much anticipation at the India Mobile Congress (IMC) 2023, the JioPhone Prima officially debuted, showcasing its features and specifications to the public. The IMC, a prestigious event in the technology and mobile industry, was a fitting platform for Reliance Jio to introduce its new 4G VoLTE feature phone to the market. The unveiling at IMC 2023 generated buzz within the tech community and marked a significant step toward realizing the vision of a digitally connected and 2G-free India.

The JioPhone Prima swiftly transitioned from a showcased prototype to a consumer-ready device following its grand reveal. The commercial availability of the JioPhone Prima commenced shortly after its unveiling. This strategic move ensured that eager consumers could quickly access and experience the device’s offerings, aligning with the dynamic pace of the technology industry.

For prospective buyers, the JioPhone Prima became conveniently accessible through prominent online and offline retail channels.

The JioPhone Prima’s journey from its unveiling at IMC 2023 to its widespread availability on platforms like Amazon, JioMart, and Reliance Digital reflects Reliance Jio’s commitment to efficiently bringing innovative and affordable technology solutions to the fingertips of consumers across India. The strategic alignment of its release date with a significant industry event and its availability through diverse retail channels underline the company’s dedication to providing a seamless and accessible experience for users seeking entry into the world of 4G connectivity.


Priced strategically, the JioPhone Prima aligns with the overarching vision of Reliance Jio to contribute to a “2G Mukt Bharat” by offering affordable 4G connectivity. This competitive pricing not only makes modern communication technology more accessible but also addresses the needs of budget-conscious consumers, ensuring that a broader population can benefit from the advantages of 4G connectivity without breaking the bank.

The Rs. 2599 price tag reflects Reliance Jio’s commitment to democratizing digital access and connectivity, marking the JioPhone Prima as a compelling option for those seeking an affordable yet feature-rich mobile experience in India.


The JioPhone Prima is positioned as a beacon of affordability in the mobile market, particularly for users seeking essential mobile functionality coupled with the advantages of 4G connectivity. Priced at Rs. 2599, the device caters to the needs of budget-conscious consumers, enabling them to enter the world of 4G technology.

Its affordability becomes a key differentiator, ensuring that a broader population can participate in the digital revolution without compromising essential features. This affordability is particularly significant in the context of the device’s contribution to the vision of a “2G Mukt Bharat,” aiming to make 4G connectivity widely available and economically feasible for all.

The JioPhone Prima’s appeal to budget-conscious consumers is underscored by its comprehensive features at a reasonable price point.

Unique Selling Points (USPs)

1. Vision of “2G Mukt Bharat”

The JioPhone Prima stands out with its overarching vision of contributing to a “2G Mukt Bharat” or a 2G-free India. As a result, it aligns with a broader societal objective of fostering nationwide digital connectivity. By providing an affordable 4G feature phone, Reliance Jio aims to bridge the digital divide and empower every individual with the benefits of modern communication technology, marking the JioPhone Prima as a catalyst for a digitally connected India.

2. Integration of JioPay UPI for Digital Transactions

A pivotal USP of the JioPhone Prima is the integration of JioPay UPI, offering users a seamless and secure means of digital transactions. This feature transforms the device into more than just a communication tool, enhancing its functionality as a versatile financial companion. Users can conduct transactions, transfers, and payments directly from their feature phone, contributing to the government’s push for a cashless economy and promoting financial inclusion.

3. Stylish Design with Vibrant Colors

The JioPhone Prima strongly emphasizes aesthetics with its stylish design and vibrant color options. This USP adds a touch of flair to the device and enhances its visual appeal. The combination of a sleek design and exciting colors ensures that the JioPhone Prima is not just a utilitarian device but a fashion statement, catering to users who seek functionality and style in their mobile devices.

4. Access to Essential Apps: YouTube, Facebook, WhatsApp, and Google Voice Assistant

Offering access to essential apps such as YouTube, Facebook, WhatsApp, and Google Voice Assistant positions the JioPhone Prima as a well-rounded communication and entertainment hub. Users can stay connected with friends and family, access multimedia content, and utilize voice-assisted functionalities. This USP ensures that the device aligns with contemporary communication trends and user preferences, making it a versatile tool for social interaction and entertainment.

5. Extension of One’s Personality and a Gateway to Endless Possibilities

According to Reliance Jio, the JioPhone Prima goes beyond being a mere device; it becomes an extension of one’s personality and a gateway to endless possibilities. This USP reflects the company’s vision of mobile devices as tools and integral parts of users’ lives. The device is positioned as more than a communication tool, resonating with individuality and offering a platform for users to explore the vast digital landscape, thereby making the JioPhone Prima a personal and transformative gadget.

The JioPhone Prima’s unique selling points, from contributing to a “2G Mukt Bharat” to its stylish design, integration of JioPay UPI, access to essential apps, and its symbolic role as an extension of one’s personality, collectively make it a distinctive and compelling option in the market, catering to diverse user needs in the evolving landscape of digital connectivity.

In conclusion, the JioPhone Prima is ideal for individuals seeking a budget-friendly mobile solution without compromising essential features and 4G connectivity. Priced affordably at Rs. 2599, it caters to users’ needs on a budget, ensuring that advanced mobile technology is within reach for a broader segment of the population. For those who prioritize affordability and bare functionality, the JioPhone Prima offers a cost-effective yet comprehensive mobile experience.

This feature phone is particularly suitable for users who desire a secondary device or an affordable entry point into the digital world. Whether used as a backup phone or as the primary device for those venturing into the digital landscape, the JioPhone Prima balances functionality and economic feasibility. It provides a reliable option for users seeking essential features, 4G connectivity, and a suite of pre-installed apps, bridging the gap between traditional feature phones and more advanced smartphones.

The JioPhone Prima’s cost-effective proposition makes it a practical choice for individuals looking for a reliable feature phone with some smartphone-like features. Its integration of JioPay UPI for digital transactions, access to popular social media and messaging apps, and the vision of contributing to a “2G Mukt Bharat” further solidify its appeal. By addressing the diverse needs of budget-conscious consumers and those seeking an affordable yet comprehensive mobile experience, the JioPhone Prima positions itself as a valuable and accessible device in the ever-evolving landscape of mobile technology.

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