LG has once again taken center stage at LG CES 2024, unveiling groundbreaking innovations that redefine home entertainment, smart living, and mobility. From the world’s first wireless transparent OLED TV to immersive webOS experiences, LG’s showcase promises to reshape the future.
The Marvel of Transparency: LG SIGNATURE OLED T
LG’s showstopper, the LG SIGNATURE OLED T, is a true marvel that fuses cutting-edge technology with artistic design. This transparent 4K OLED TV, equipped with LG’s wireless video and audio transmission, liberates users from the traditional black screen dilemma. At 77 inches, the OLED T seamlessly harmonizes with any environment, its transparent display offering a sense of openness.
The modular design of the OLED T opens new possibilities for placement—no longer confined to walls, it can stand in the middle of the room or lean against windows without obstructing views. The Zero Connect Box ensures cable-free viewing, offering users the freedom to position their TV anywhere.
But the OLED T isn’t just a TV; it’s a canvas for creativity. The transparent screen transforms into a digital canvas, displaying artwork, videos, or photos with an ethereal quality. The Always-On-Display feature allows content to appear to float in the air, creating a mesmerizing visual effect. Switching to OLED’s vibrant-color screen is just a button away, powered by the new α (Alpha) 11 AI processor for enhanced picture quality.
“An incredible feat of consumer-driven innovation, LG SIGNATURE OLED T offers brand-new screen experiences plus the picture quality and performance of our award-winning OLED technology,” says Park Hyoung-sei, president of LG Home Entertainment Company.
Elevating the Entertainment Experience: webOS Zone
LG continues to dazzle with its immersive webOS Zone, showcasing the capabilities of its smart TV platform. Vivid self-lit OLED displays envelop visitors in a world of infinite entertainment, each moment enhanced by LG OLED’s unparalleled picture quality. From exclusive previews of Apple TV+’s ‘Masters of the Air’ to the enchanting ‘The Little Mermaid’ on Disney+, LG’s webOS zone promises a journey through captivating visuals and inspiring narratives.
The webOS Zone is a testament to LG’s commitment to pushing technological boundaries, offering an unrivaled entertainment experience. With a decade-long evolution, webOS has become one of the most widely used smart TV platforms globally, connecting users to a vast array of content through partnerships with over 3,500 content providers.
Beyond the Home: LG’s Smart Life Solutions
Under the theme “Reinvent your future,” LG’s CES 2024 exhibition extends beyond the home, showcasing innovations in mobility and commercial environments. The transparent and wireless 4K LG SIGNATURE OLED TV takes center stage, displaying LG’s commitment to elevating customer experiences in everyday lives.
In the smart home exhibition zone, AI technology takes the lead, creating a future where homes proactively respond to occupants’ needs. Non-contact sensors measure and digitize health data, adjusting indoor conditions accordingly. LG ThinQ, acting as a service platform, connects sensors and IoT devices, autonomously controlling devices for ideal settings. AI agents on wheels add a touch of futuristic assistance, connecting and managing household appliances.
LG’s future mobility concept, Alpha-able, transforms cars into personalized digital caves. Offering transformable, explorable, and relaxable experiences, Alpha-able utilizes advanced display technologies and home appliance solutions to redefine the future of mobility.
LG Labs: Pushing Boundaries with Innovation
LG Labs, the experimental product and services development project, showcases a range of innovative products at CES 2024. DukeBox reinvents the audio and video experience, DUOBO extracts two flavors simultaneously from a capsule coffee machine, and Bon Voyage creates a customized living space that blends home with nature.
The Better Life for All zone highlights LG’s commitment to environmental, social, and governance initiatives. Products like the LG mycup, a tumbler washer, demonstrate LG’s sustainable solutions. The Universal UP Kit and TV accessibility experiences underscore LG’s dedication to inclusivity.
LG’s CES 2024 exhibition is a symphony of innovation, promising to reshape the way we live, entertain, and move. As LG continues to push boundaries and redefine possibilities, the future looks brighter and more connected than ever.
